Our total addressable market includes the following sectors: - Small and mid-scale event organisers - Educational institutions - Trade associations - SMEs - Large exhibition organisers - Global event organisers - Large enterprises (across all industries) - At present our sales and marketing is mostly direct, using our inside sales team. - Our immediate goal is to: Increase subscriber base through Freemium model and through Product Marketing Strategies - We are currently targeting mid-sized event organisers and enterprises. - We aim to target global event organisers, Large exhibition organisers, Small/medium/large enterprises, Associations and Education institutions - We are currently using a customised pricing model with a base price on a per-event-day basis, where customers pay for extra features and add-ons - We also have Annual and monthly subscription models - Our goal is to scale up and create 'off-the-shelf' purchasing abilities, Build-your-own-product-package options and Monthly and annual subscription plans