We have a double sided market: 1. Online shoppers: Our initial user segments are: Geographically: Cairo- Giza- Alexandria Demographic: all genders- age: 18 to 34- Income: middle class Behavioral: Looking for the best deals before shopping - Online shoppers Psycho-graphic: People interested in electronics and home appliances - people who have financial awareness Current website visits: 8000 Total number of Egypts online shoppers: 17.7Million 2. Online stores: (Offline stores to be added later) Serving the mentioned shoppers starting with the electronics and home appliances Number of current stores: 6 Market size (online stores for electronics only): more than 30