Initial addressable market of 1.5 million businesses worldwide, this amounts as $1.8Bn potential ARR. Segmentation based on the following attributes: - Small/medium businesses - Established businesses in their geographical presence - Methodologically uses social media, e.g. for promoting products online & spends on digital advertising - Receives high volume of engagement and queries online specfically on social media - Uses any of the folllowing e-commerce platforms: Shopify, WooCommerce, Magento