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Tactful

Egypt

Sector Food & Beverage
Employee Count 51-100
Is Incorporated? No
Foundation Date July 1, 2016

Description


Investments



Competitive Advantage

Initial addressable market of 1.5 million businesses worldwide, this amounts as $1.8Bn potential ARR. Segmentation based on the following attributes: - Small/medium businesses - Established businesses in their geographical presence - Methodologically uses social media, e.g. for promoting products online & spends on digital advertising - Receives high volume of engagement and queries online specfically on social media - Uses any of the folllowing e-commerce platforms: Shopify, WooCommerce, Magento


Detailed Info

Revenue Model Description

Short term revenue streams: Subscription based model, fees scale based on - Number of monthly transactions and/or active users - Features and integrations used - Level of support Long term revenue streams: - Tactful's NLP (natural language processing) AI models will benefit from a large volume of real-time training data sets. This will improve the models accuracy exponentially and will enable them to be re-used in adjacent verticals as NLP as a service - Advanced analytics and consumers profiling tools