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SkillPal Logo

SkillPal

India

Sector Education
Employee Count 4-10
Is Incorporated? No
Foundation Date May 1, 2020

Description

https://skillpal.in

Investments

Competitive Advantage

Learners in the Indian workforce, 18-55 y/o, whether youth, reskillers or hobbyists, in the following categories: • Career: University students, career change considerers; • Creative: Social media content creators, artists, filmmakers, musicians, gamers; • Business: Entrepreneurs, programmers, marketers. Customer acquisition is broken into: • Brand awareness: SMM (native and paid), Nano influencer marketing, targeted SEO • Funnel conversion: Expert brand ambassadors, Academic institution partnerships, referral-based incentive programs

Detailed Info

Revenue Model Description

We have an 18% take rate from the price the expert sets. This will evolve into a tiered commission model, where the take rate will decrease with the growing number of video advice completed by the expert per month. Additional revenue streams include a subscription-based model as well as a data mining monetization (for B2B selling of our category/skill demand database).