1. The e-groceries market is currently worth $200 million in the GCC, accounting for less than 1 per cent of the e-commerce space and so there is room for rapid growth. Basket sizes are big in this region, with the majority of households completing one big shop every three weeks and topping up when needed in between. Early adopters of e-grocery are using the apps for these top-ups spending anywhere between $20-$80, but users are expected to take the leap to the big shop as trust is gained. With high internet and Smartphone penetration rates, as well as higher than average disposable income, the UAE market has the basic infrastructure to enable growth in e-commerce. 2. Many gated communities are growing in the UAE. These communities serving as offices and residents. A single gated community or residence id served with upto 4 stores. Some have less. Due to the nature of most jobs and lives of many UAE residents, communing to the shops if far require use of taxis, or endure the hustle of the harsh climate or traffic. More over the congestion in the stores is a turn off for busy individuals. A case study conducted by us in our field study shows that a selected region with a population of 17,791 shoppers. 1 Shopper makes a trip to the store 2 times a week to make an average purchase of 48 aed. If extrapolated, it translates into 81,980,928 aed total spending a year. Imagine an opportunity to reach upto 23% ( As is in statistic study) of this population with an option of making the purchase online same price as store and other perks offered by shopforme.ae?