- KSA Market: Large under-served market in KSA ~ c34m people. Young population: ~c20m between 15-45 years old. Target 3m users (currently there are 4.7m retail investors in Saudi alone investing in local market) - MENA Market: Large under-served market in MENA ~ c 400m people in MENA. Young tech-savvy population: ~c 260m under 30 years old. Limited access to US market due to high trading cost and processes. Target 10m users Go to Marketing Strategy: 1) Initially, we will focus on family and friends to get early adoption and use word of mouth to increase adoption 2) We will also offer free shares in US companies for early adopters and offer additional shares for referrals 3) We will also target local financial news/analysis sites and share our blogs about interesting trends/investment ideas in US 4) We will also connect with key social media influences in the region to try our app/product