The MENA region is home to an astounding 90 million students. A Saudi Arabia based Riyadh newspaper reported that a staggering 20%-30% of Saudi students make use of private tutors. The MENA private tutoring market is expected to reach $20bn per year by 2026. Modarby has the opportunity to capture a significant share as the traditional market shifts to live learning platforms. Modarby acquires customers through targeted advertising, organic search and then seamless user experience drives repeat bookings.