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​Merakido Logo

​Merakido

Egypt

Employee Count 4-10
Is Incorporated? No
Foundation Date January 1, 2018

Description

http://merakido.com/

Investments

Competitive Advantage

Globally Wellness is 4 Trillion$ industry with workplace wellness spends at 48B$. With corporates trying to find sustainable solutions for employee burnout and retention, Well-being has become a strategy and responsibility for corporates towards their employees as explained in Deloitte Global Human Capital Trends 2018 report. Phase 1: Merakido will target Corporate employees via reaching out to corporate's Leadership & CHROs outlining the benefits & importance of wellbeing to their employees thus improving productivity & enhancing talent retention. We will be targeting businesses from startups to big corporations across a variety of industries to enroll their employees in Merakido's Gamified new habit adoption journey to wellbeing. Since a corporate is considered a community our unique experience and rewards offered by their corporate to encourage engagement is expected to create strong word of mouth and high level of engagements within each corporate joining Merakido. Phase 2: Merakido will capitalize on its client base of employees and avail Merakido to their friends and family through in-app referral program. As a result, a new type of clients is expected to join the service through strong word of mouth from trusted referral. This is the first step in reaching out to clients that are not enrolled through their corporate. Phase 3: Merakido will start targeting individual clients availing Merakido on the App store to everyone and communicating through diverse number of channels capitalizing in its content on testimonials gathered from clients outlining the changes they have done and the results they have achieved through using Merakido Wellbeing program. Phase 4: Going Globally, Where Merakido will start approaching corporates Head quarters abroad with chapters in the region that are dealing with Merakido Wellness solution and use their experience and referrals as recommendations. And from there start expanding to new coporates within those markets capitalizing on the word of mouth and also expand to joined employees families like in phase 2.

Detailed Info

Revenue Model Description

erakido revenue streams diversify as the platform gains traction, increasing its client base, making it possible to add a a variety of verticals. Corporate Subscription Revenues: Merakido will start by approaching businesses CXOs interested in offering their employees a structured and engaging well-being program. Upon signing with Merakido the corporate will pay a monthly/yearly subscription fees on behalf of their employees to start a journey of adopting new habits through Merakido's Addictive & gamaified experience. Our pricing will be between $ 86 - $ 95 annually per employee based on several discussions with HR leadership on actual budgets allocated for well-being per employee and current market landscape of existing competitors. Individuals Subscription Fees: As more businesses partner with Merakido to offer its wellbeing solution to its employees, increasing our active engaged clients, Merakido will launch its family and friends referral program whereby employees can invite whoever they wish to the platform to start their journey of adopting healthy new habits. The new clients will charged individually adding a new revenue stream and will also expand the community circle outside the corporate only allowing the platform to gain more organic traction and creating a cult. Partnership Revenues: Upon reaching a certain threshold of clients, the platform will be ready to offer new beneficial services & products to our beloved clients that will also add new revenue streams. Merakido will partner will subject matter experts to offer our beloved clients tailored video content to support them in adopting new habits across the different pillars of well-being. Our beloved clients will have the freedom to choose the instructor/topic of their choice for an incremental access fees for the content, similar to music sharing platforms. Merakido will get 25% revenue share from the revenue. Merakido will also establish a variety of partnerships that will serve different tracks in each well-being pillar. For example saving in financial will have tailored saving plans from banks. The revenues will be from listing, traffic & joint activities. Merakido wil also partner with market places selling well-being products, e.g. wearable’s, and get back margin from sold products. Marketing Revenues: As the individual track gains traction, a new type of marketing activities will be availed to businesses interested to reach out to their perspective target audience. Track sponsorship and rewards sponsorship are opportunities for businesses to increase brand attachment with target audience being part of their well-being journey. Also there will be regulated opportunities for business to advertise their services given that it should be related to the wellbeing tracks the client is currently engaged.