The global Spa & Wellness market is vast, however I am targeting high quality vendors that will attract and appeal to the mid-higher level hospitality sectors, although I will need to diversify as the business is more established. My acquisition costs right now are zero as I am utilising direct social media marketing to get vendors to list on my platform. However ongoing, I will need to invest heavily into global marketing initiatives including Google Ads, LinkedIn / Social Ads, attending global trade shows to connect with vendors & end users.