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Edutest Group

United Arab Emirates

Sector Education
Employee Count 51-100
Is Incorporated? No
Foundation Date November 1, 2020

Description


Investments



Competitive Advantage

The percentage of youth (i.e. 15-29 years old) in MENA countries is nearly 70%. As education has an important place in these regions, there is “an upcoming generation of nearly 140 million looking for education and many of them will look abroad” 1. According to the UNESCO Institute of statistics, we count more than 524,000 MENA students abroad. The proportion of students enrolling graduated programs is progressively rising. Additionally, the college admissions process is thus becoming more and more competitive and leads to a highest demand for counseling services. Indeed, the top study-abroad destinations for MENA students are UK, USA and Germany. Therefore, qualified students wanting to study abroad have to deal with applications process but also visa preparation process, which necessitates a lot of time and pressure. Thus, many students and parents will be attracted with a service permitting them to avoid dealing with all that dreaded paperwork.


Detailed Info

Revenue Model Description

Edutest is currently generating revenue through its clients paying a fee for specific courses (e.g. English courses fee) and for application support. This is a one-time upfront cost for clients. We also monetize through university and institute partner-based commissions.