Dawsat

Our key market opportunity is a massive and underserved market of overweight Arabic speakers that are hungry for original, high-quality content and a support program that works. The rapidly growing rate of internet and mobile penetration across the MENA region enables us to access customers just as they begin to be aware of the need to head towards a more healthy lifestyle but who don't see alternatives in the market that embrace their culture and local foods. We acquire customers through highly targeted high-quality content, social media and partnerships.