We aim to reach intellectual level mainstream customers. Cheyni.tv will launch in Turkey, however we have plans to become a global brand in the near future. Since the company is built on blockchain system, we will create a token system so our users can be a part of the process. Our two main target groups are young adults (ages 15-35), which we will attract by CHEYNI Token, and Adults (ages 35-50), which we will attract by CHEYNI Card.