private clinics market is estimated to be 5.5 billion USD annually 8% of which is spent on health information exchange. we’re getting physicians into network first convincing them of the value of adding more patients to the network and they’ll get a financial reward for each patient aside from being exposed to other patients exposed by his colleagues. we use the very early adopters to attract bulk patients delas such as schools, universities and clubs, small health insurance businesses. and again we go back for early majority convincing them we got now more pool of patients and users.