BonApp

Roughly 1/3 of the food produced in the world for human consumption every year is wasted, that is food worth US$ 680 billion. Middle East is no exception, food waste has surged here in recent years due to a drastic increase in the number of hotels and restaurants. The F&B industry in UAE alone is worth 14.3bn USD with a 6% growth rate y-o-y. We aim to work with the whole F&B value chain, from restaurants to hotels, grocery stores and distributors. From a customer point of view, research shows that 80 percent of residents in the Middle East are more conscious and want to take action towards reducing food waste. We are focusing on social media outreach campaigns to acquire customer, together with exposure in traditional media and organising of events.