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ABK ENTERPRISE Logo

ABK ENTERPRISE

Gambia

Sector Energy
Employee Count 11-25
Is Incorporated? No
Foundation Date June 1, 2018

Description

https://www.facebook.com/abkenterprise/

Investments

Competitive Advantage

there are a lot of communities and villages in my country who definitely need access to electricity by using renewable energy and clean drinking water that can help boost the life’s of the babes and pregnant women in the rural areas and Urbans equally with borehole that can be used either by irrigation or drinking by the farmers and locals and that’s where ABK comes into play! ABK ENTERPRISE have delivered more than 75 borehole sets to different communities and individuals and have set so many garden with irrigation system either by dripping system or just normal tapping! And we have as well lighted more than 30 villages and communities in the pass three years and so far we are the best in our country in what we do! ABK Enterprise is committed to building its business on professionalism, courtesy, reliability, and demonstrates its dedication while building relationships with customers to ensure constant revenue from its products and services. With the intent to create a nationally recognized brand, the company will hire reliable employees, stay present, keep a good business credit rating, keep claims to a minimum, and achieve its goals quickly and develop a strong reputation for excellence. ABK Enterprise will, at all times, demonstrate her commitment to sustainability, both individually and as a company, by actively participating in our communities and integrating sustainable business practices wherever possible. We are committed to growing our business through embracing technology, developing strong partnerships, providing high levels of customer satisfaction, and ensure that we provide the right resources at the right time to maximize our clients’ business potential. We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs wholly and precisely whenever they use our services. We will cultivate to provide people excellent service and give them the best credit repair service they deserve.

Detailed Info

Revenue Model Description

Our overall advertising and promotional objectives at ABK Enterprise are; ● Acquire clients and generate sales. ● Position ourselves as the market leader. ● Word of mouth advertising ● Increase business awareness and brand name recognition in Gambia and throughout the world. ● Collect market research to create immediate and long-term marketing plans. Every business no matter its level requires marketing to thrive and this is why we have set aside a budget for marketing our company. Marketing is vital for the growth of any business because not only does it generate revenue and boost a company's growth, it also allows the companies to generate interest and increase awareness amongst its target market. The marketing strategies we would draft for our Company are ones that would allow us to penetrate the target market and gain a huge share. Before drafting our marketing strategies, we will conduct a thorough marketing survey using accurate data that will allow us to understand our target market and create effective marketing strategies. We will leverage on conventional and unconventional means of marketing our brand to all our existing and potential customers. These marketing strategies we will create will allow us to have a marketing budget that we will channel to the right use. We intend to hire the services of a reputable marketing consultancy firm which has the experience that would be needed to move our Company to the level that we want it to be and also allow us effectively compete with our competitors. The marketing consultancy firm we have engaged will help us draft the right strategies that would be of great benefit to our business and allow us to generate the revenue that would boost our business. We have also empowered our marketing executives to also draft the right strategies that should be in line with our corporate policies and goals. They will modify or remove ineffective strategies so that we don’t waste money using the wrong channels to market our Company. The following are the marketing strategies which ABK Enterprise will adopt:  Leveraging social media platforms to build awareness Engaging in social media giveaways  Active involvement in local events, parties, and other activities that can promote our business  Getting online reviews  Sharing our expertise freely but consciously  Expanding our networks of contact and prospective clients  Leverage digital marketing platforms such as using Social media like Facebook, Twitter, Instagram, etc. – by creating pages on these social media channels and flooding them with creative content, stories, and testimonials.  Utilizing Google AdWords  Engage a professional scriptwriter to create fascinating promotional scripts and ad copies for advertisement  Search engine optimization – we will use keywords related to our business so that our company will appear on search results. 4 SERVICE STRATEGY Our service strategy is giving the clients value beyond cash