- 4 billion USD spent on gaming in 2019 in MENA - More than 120 billion worldwide - 61% comes from mobile games only - All of it coming from 4% of the games only through a limiting monetization system of ads and in-app purchases, the other 96% are stuck behind the ads wall - 2.5 billion players to conquer. The idea is to unleash the full potential of all the games by offering an alternative, more engaging way of monetizing them. - Entering the market through partnerships with telcos (already accelerated by Orange), game aggregators (signed with Galactech) and game development studios to englobe their games and players