Economics The Egyptian retail food sector is dominated by traditional grocery stores, though supermarket chains, convenience stores, and online retailing platforms are growing in number and popularity The total turnover of retail and wholesales is more than 400 Billion EGP per year the B and C and undeserved POSs of small Retail Customers is exceeding 40 % of this volume wholesale gross margin of 05% to 15% based on the turnover and how fast the brand movement The total number of retail and small POSs retail universe is more than 250,000 POS Nation Wide