Market size in Jordan: $1.6b Market size in Oman: $.87b Customer acquisition: 1. Content: we found that the more we publish influencer content to promote trips the more we sell to curious travelers who get inspired. Thus, our plan is to automate publishing so that we always have fresh constantly-updated content. 2. AI. To maximize the possibility of making a booking, we plan to recommend content we know the user will - most likely - like based on his behavior on our app. We're also researching a solution that will enable us to know users' interests the moment they arrive at our website - it's called "Oracle Social Cloud". For example, if we know the user is interested in natural scenery, we can recommend content/trips to Salalah, Oman or Ajloun, Jordan.