Our integrated collaborative platform aims at solving the issues and answering the needs of all the components of the value chain, and can only functions if all our targets interfaces are functioning. This is why we are launching at the same time the mobile app for the citizens end users, the mobile interface for the collector agents, and the web interface for our recycling partners, all along with a deep marketing strategy involving the partnership and engagement of large FMCG brands to support and finance the awareness campaigns on waste sorting and recycling. Path to reaching customers : - Concenring end users (citizens) : online and offline mobile app roll-out, through marketing campaigns, online push, partner’s products branding, distribution channel ground activities - Concerning recyclers : Sales contracts through our business network of the recycling industry